Effective Date: January 13th 2025

Overview

We value the trust you place in us and recognize the importance of information privacy. This policy (“privacy policy”) describes how Adden and its affiliates (collectively “Adden”, “we”, “our”, “us”) collect, use, share or otherwise process your personal information in relation to its website, applications, products, services, events, and experiences that reference this privacy policy. You should familiarize yourself with this Adden privacy policy because it establishes your rights and responsibilities as a User of our website, applications, products, and services.

This privacy policy helps you make informed decisions about your relationship with us, so we encourage you to read it carefully. The information we collect depends on what products or services you use and how you use them. This privacy policy applies to:

We value the trust you place in us and recognize the importance of information privacy. This policy (“privacy policy”) describes how Adden and its affiliates (collectively “Adden”, “we”, “our”, “us”) collect, use, share or otherwise process your personal information in relation to its website, applications, products, services, events, and experiences that reference this privacy policy. You should familiarize yourself with this Adden privacy policy because it establishes your rights and responsibilities as a User of our website, applications, products, and services.This privacy policy helps you make informed decisions about your relationship with us, so we encourage you to read it carefully. The information we collect depends on what products or services you use and how you use them. This privacy policy applies to:visitors of our website located at https://adden.ai/ (“website”), who view only publicly available content (“visitors”);users of Adden’s advertising and creative management platform/ dashboard and related documentation (“platform users”) provided through our websites and applications ( “Adden services”);end-users of digital advertisements created and/or trafficked through the Adden Services (“end users”);and any user, which includes visitors, platform users, end users, and any individual or an entity who visits the Platform or avails or who wishes to avail the Adden Services (“user” or “you”).

Adden Services are designed for businesses and are not intended for personal/ individual use. We, hence treat most individuals who contact us about our services, including all visitors (except visitors who are end users) and Platform Users, as individuals acting as business representatives rather than in their personal capacity. To the extent we process the personal information of end users, we do so in our capacity as a service provider/processor in pursuant of the contractual arrangements with our business customers that may include the advertiser, publisher, and/or their agents who are the data controllers of your data and who may use this information for their lawful advertising purposes to provide you with a more tailored online advertising experience.

This privacy policy has been designed with these key principles in mind:

1. To set out the required disclosures about the way we use information that you share with us as visitors, platform users, and end users.
2. To ensure that you understand what information we collect with your permission, what we do, and, most importantly, what we do not do with that information.
3. To assume responsibility for protecting your rights and your privacy under this policy.

Highlights of what the privacy policy covers:

1. The use of cookies and other tracking technologies.
2. The transfer of your information outside of the country where you live.
3. The collection, use, processing, and retention of your information by the entities described in this privacy policy, including Adden, as Data Controller (where applicable), as indicated at the bottom of this document.

For purposes of this policy:

‘Personal Information’ for non-residents of the European Economic Area (other than California residents) means any information that can be used to identify, contact, or precisely locate a person, including name, email, address, and telephone number.

‘Personal Information’ for residents of the European Economic Area means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person. This includes IP address and advertising ID (IDFA/AAID).

‘Personal Information’ for residents of California means information that identifies a particular California consumer or household, including, without limitation, name, unique personal identifier, online identifier, geolocation data, professional or employment-related information, or other information as defined in the CCPA. This includes IP address and advertising ID (IDFA/AAID).

‘Non-Personal Information’ means information not included in the definition of Personal Information, such as pages or ads visited, time spent on pages, browser and device type, and referring and exit pages.‘Data Controller’ refers to entities including advertisers and publishers with whom you may have shared any data which alone or jointly with others determines the purposes and means of the processing of personal information.

‘Personal Data Breach’ means a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal information transmitted, stored, or otherwise processed in connection with the provision of the Adden Services.

1. Information we collect/receive

In general, there are three categories of information we collect:

information that we can use to provide additional features and improved experiences if you choose to share that information;

information that we must have for you to use the Adden Services; andinformation collected from your interaction with the Adden services as an end user of a digital advertisement (hereinafter referred to as “ad” or “ads”).

Personal Information collected is either by consent or performance of a contract/agreement with you and/or for any pre-contractual obligations thereof. This Personal Information includes, but is not limited to, name, email id, address, and contact number.

When you provide personal information directly to us, this information is used by Adden solely for the purposes identified at the point you provide it.

2. How we use that information

Information we collect may be transferred, stored, used, and/or processed as follows:

Contact information When you contact us through the ‘Contact Us’, ‘Book A Demo’, ‘Get Access’, and ‘Subscribe’ buttons on the website, register for a Adden-sponsored marketing event either using a landing page or event management provider, or become a platform user of the Adden services, you will be asked to provide us with certain personal information about yourself which may include your name, email address, name of your organization, or contact number. Consistent with any permissions you may have communicated to us, we may use this information to directly communicate with you for marketing and promotional purposes via emails, notifications, or other messages and to communicate with you for research purposes, including via emails, notifications, or other messages. Platform Users may also receive communications concerning Adden product updates, training sessions, events, or webinars. If you want to stop receiving such materials from Adden, you may follow the unsubscribe instructions at the bottom of each email.

Billing information In certain circumstances, to use the Adden services, you may be required to provide additional information, which may include a name, credit card number, and expiration date. Adden uses this information to process payments. In certain circumstances Adden uses third-party service providers to manage credit card processing.

Thank you for reading our privacy policy 💜

Last updated: January 13th 2025